SPEAKING + TEACHING
I teach and speak on the business, strategy, and real-world practice of modern marketing.
My work is built around a simple idea: students and professionals need more than marketing vocabulary. They need to understand how communication work functions inside real organizations, how budgets are made, how agencies and clients work together, how media decisions are evaluated, and how strategy becomes execution. See a list of teaching topics, faculty roles, and select lectures below!
Teaching Areas
Strategic communication as a business function
Agency economics, pricing, scopes, retainers, staffing, and profitability
Media planning, digital advertising, analytics, and campaign measurement
Marketing operations, from insight to strategy to execution to analysis
AI’s impact on marketing, compliance, creative work, and agency-client relationships
Financial services marketing, trust, regulation, and customer behavior
Career readiness for students entering agencies, media, public relations, and marketing roles
FACULTY ROLES
Faculty / Instructor, American Bankers Association Bank Marketing School, 2017 to present
Faculty / Instructor, Southeastern School of Banking, 2020 to 2025
Faculty / Instructor, North Carolina Bankers Association, 2025 to present
Instructor / Lecturer, North Carolina Small Business and Technology Development Center, selected programs
SELECT TALKS
“Strategic Marketing: Eliminating Five Critical Blind Spots”
“The Modern Bank Marketing Department”
“The Magic of Marketing Automation Is Doing More With Less”
“Your Data Opportunities Defined”
“With Great Power Comes Great Responsibility”
“How to Transform Communication With Data-Driven Techniques”
“How Organizations Prepare for the Next Era of Technology”