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I look back at 20+ professional years and sometimes wonder “how did I get here?” I imagine you’ve had a similar feeling about your path.

My journey has led to an fun, challenging, and always changing intersection of marketing strategy, media, analytics, brand, client service, and business growth. I’ve worked inside agencies, led marketing and analytics for a growing bank, managed digital experiences for one of the country’s largest financial institutions, and built HIFI Agency from a startup into an Inc. 5000-recognized agency serving banks, fintechs, credit unions, wealth firms, mortgage companies, and financial technology brands.

My work has always centered on a simple belief: marketing gets better when people understand the business around it. The best part of the marketing practice is the" “dig.” The discovery. The extraction of insight. I’ve grown to love this part of my job more than anything else.

Creative ideas matter. Media strategy matters. Data matters. But the best marketing professionals also understand how budgets are made, how clients make decisions, how teams operate, how strategy becomes execution, and how communication connects to actual business outcomes.

That point of view shapes how I lead, teach, and speak.And it’s why I ultimately decided to build a full-service creative and media agency.

Through HIFI, my team and I have helped some of the largest financial brands in the world think more clearly about how they show up. And through my teaching and speaking, I’ve had the pleasure of helping students and professionals understand the real mechanics behind modern marketing.

I’m especially interested in helping the next generation of communicators understand what is rarely taught clearly enough: how marketing actually works inside organizations.

That means understanding the client. Understanding the business model. Understanding the budget. Understanding the audience. Understanding the team. Understanding when data helps and when it misleads. And understanding that the best strategic communicators are not just creative thinkers. They are business thinkers, too.

Need a bit more history? View my full CV.